Wednesday, August 05, 2009
Sepia tone.
If only I could've emulated Penn I would have done that very thing to this press note I found in my old papers. It’s about The Last Gandhi Movie website’s performance between 09-09-1998 and 30-06-1999. It’s also about a gambit that failed owing (in retrospect) to the lack of timely follow-up and inability to provide sustained support mainly because of inexperience and over-optimism. I thought I would reproduce it here for nostalgic reasons:
32181 hits in 295 days* is ‘jolly good show’ for a niche Gandhi novel website.
Mumbai, 20 July:- He wrote a novel, ‘The Last Gandhi Movie’, cross-p0llinatin Gandhi’s life with Hollywood lore. Then, instead of chasing literary agents and querying publishers, he opted for the internet route, to take the pulse of fiction readers. Last September, as soon as the site was up, he sent out ‘visit this book site’ e-appeals to some of the readers who had posted book reviews at Amazon.com, in addition to ‘listing’ his site with search engines and directories.
Interest is where you find it.
The Internet is a great leveler. Ask nicely and you shall be given. ‘The Last Known Address of MK Gandhi, Esquire’ at www.addgandhi.com is a living proof of it. Here, you get to read sample chapters of the novel and e-mail them to friends. You can also meet the cast of characters – a bevy of unusual suspects, get to know the chronology of events, and play an interactive role-switch game. A fair proportion of the people who visited the site came from search engines like Alta Vista. They asked to be taken there out of interest or curiosity is what it means. The highest point in the hits curve coincided with the time span when the e-mailing was done. The next high point came when the posting to search engines and directories was intensified. No banner advertising, just e-mailing and site listing!
What they have been saying about addgandhi.com.
Here’s an assortment of comments from the site visitors. “Who is publishing The Last [Gandhi] Movie? When and where will it published? Who is your target audience? Your site is graphically very exciting.” (neeta@eartheweb.com, 05-11-98) “… if you are the maker then you have it in you. The very essence of looking at things differently, think separately and mere fun of speculating ‘What ifs’ and ‘What if nots’. I really do like your style and appreciate your work.” (anirvan.sen@tipeur.ge.com, 12-11-98) “I checked out your site and it’s interesting. I’m not really into role-playing games or Gandhi, but I enjoyed it just the same. I’ll visit again…” (infringer13@ hotmail.com, 24.10.98) “I very much look forward to your forthcoming novel. Please keep me apprised of its publication schedule.” (hharwood@sps.edu, 23.10.98) “Hi, I really liked your site. I heard about it from a friend… Very interesting, will it be published?” (sing2@fas.harvard.edu, 23.10.98) “I was pleasantly surprised at your site. I do intend to read your novel some time … where can I find it in bio-degradable format?” (s_bandyopadhyay@mgmt.pudue.edu, 20.10.98) “… your site is lovely, informative, and with attitude.” (india2.0@hindustantimes.com, 14.09.98) “Brilliant site by the way, haven’t laughed so much for a long time and that was only after visiting it for a short time … can’t wait to get back and see what else is there.” (010544.255@compuserve.com, 15.09.98)
No bells, no whistles.
In keeping with the essential simplicity of Gandhi, the site is devoid of gimmickry. The only concession to the ‘movie’ of the book title is a preamble with a smiling Gandhi on a ‘screen’ pop-up. The tone and the writing are upbeat and literate like the novel it showcases. The site has RSACi’s seal of approval for content, has a link to Amazon.com via a books and music section and a Recommend-it link as well. Deepak Mankar who wrote the novel created the content. DBS Internet Services Private Limited designed and host the site.
[*From 09-09-98 to 30-06-99]
To date The Last Gandhi Movie remains unpublished. You can find the scattered remnants of The Last Known Address of MK Gandhi, Esquire at http://digbig.com/5badqn, though.
Sunday, August 02, 2009
Don’t get me wrong.
In it, the pretty girl busses the metrosexual businessman because he has apparently used the product with positive results. In the process, she pointedly ignores a star Indian cricketer as well as two white skinned colleagues of his.
Kya yaar, Doni?
Friday, July 31, 2009
Evangelist.
Almost single-handedly, they did what the national government couldn’t.
They made Hindi acceptable all over India so much so that even its most vociferous opponents eventually joined the band wagon.
If that isn’t something, tell me what is.
Now the Hindi movies made for the Indian Diaspora as well as the domestic multiplexes are probably doing for Hinglish what its mom never thought it being capable of.
Becoming global.
Kya yaar, Doni?
Wednesday, July 29, 2009
Wrong again.
Take travel, for instance.
I have never been a great traveler. I remember a ditty from my childhood that said something to the effect that travel made a person wise and well-rounded. I don’t think I quite believed it. Still, as a child, I travelled quite a bit and even made myself enjoy it. Or, more accurately, made myself believe that I enjoyed it. Somehow, around that time, I got hold of the notion that important people travelled a lot. And, that they did it mostly by air.
In my Clarion-McCann stint, as a senior writer and later as Creative Controller, I got to travel quite a bit on work and found colleagues envying me for it. This and the fact that a promotion as Creative Director with unlimited travel among other mouth-watering perks was dangled as a bait to prevent me from quitting Clarion-McCann further strengthened my belief in the equation “travel = important persona” and vice versa.
In my Everest days, both as Creative Chief and later Creative Consultant, I got to travel way too much and stay at the best of hotels and found myself to be the target of envy of colleagues.
Later, I flew twice to the US of A to visit Abhi and Ujwal and twice to Sri Lanka on work.
Somewhere along the way, though, I lost my zest for travelling and finally, late in life, came to terms with the fact that I was a lousy traveler. I didn’t really enjoy it. Never did. I did not have the stomach for it. Never had. I would rather stay put in South Bombay. I feel safe and out of harm’s reach in SoBo, something I may not feel in Soho.
Sometime in the future, I shall be travelling to the US. I’m not looking forward to it, I’m afraid.
Friday, June 19, 2009
Give me five.
Give me five minutes more, only five minutes more.
Let me stay, let me stay, in your arms.
P.S.: The reason I went to the trouble of Googling the old song is that I have a strong feeling that there is some happy memory connected to it. Try as I might, though, I cannot fathom what.
Saturday, May 02, 2009
Poor princess.
Tuesday, April 28, 2009
The Sagamore Saga.
Sunday, April 26, 2009
Ray of no hope.
Wednesday, April 22, 2009
Fin de siècle.
Tuesday, April 21, 2009
Bear your Cross with pride.
Thursday, April 16, 2009
The family priest.
Wednesday, April 15, 2009
Sacred Thread.
Wednesday, April 08, 2009
Fact or fiction: "A book is a product"?
Wednesday, April 01, 2009
My brush with the Nine Naths.
Monday, March 30, 2009
Take no offence.
Wednesday, March 25, 2009
Saint on earth.
Bizarre behaviour.
Tuesday, February 24, 2009
Slumdog not Indian? Says who?
Friday, January 30, 2009
Stranger than fiction?
Thursday, January 29, 2009
Scary story.
Monday, January 26, 2009
The Waiter.
Wednesday, January 21, 2009
Nobody's perfect.
Wednesday, January 14, 2009
Time-barred jokes anyone? (Their use-before date is long past.)
A veteran bank robber much hassled by his wife's demand for cash tries to placate her: "Just wait till the bank closes, dear, you shall have all the cash you need."
Then, there is the much harassed lawyer who keeps calling home and finds the line busy. So, he summons his secretary, tells her to take down a telegram for his daughter. "Send it by express wire," he tells the secretary. "Get off the line this instant, Sue," his telegrams reads.
With the advent of ATM, the first joke works no more. The second one was funny in the Jurassic era much before email, cellular phones, SMS. No such luck now, though.
R.I.P.
Friday, January 02, 2009
Flick. Movie. Film. Cinema.
Tuesday, December 30, 2008
PIs and I.
Tuesday, December 16, 2008
Gandhi, yet again.
Monday, December 15, 2008
Easy way out.
The second instance of my quitting a pursuit after a brief flirtation - the account of the first one is here http://digbig.com/4xyxq - was when I was an enthusiastic philatelist for maybe a couple of years of school. How I started collecting postage stamps escapes me. My best guess is that I must have seen someone's stamp album and jumped to the conclusion that it was the thing to do. My parents used to indulge me probably because I was a boy. I remember I had a hard bound dark green 12" x 9" stamp album about ¾" thick. Each page in it had the name of a country printed on top with a couple of pictures of the more popular stamps issued by it on both sides of it. The portion below was divided into several spaces for stamps indicated by dotted squares. I remember buying the album, along with a shiny pair of tweezers, from one of the philately supply dealers on Hornby Road (now Dadabhai Nowroji Road) http://digbig.com/4xyxs. The shop is probably still there. I also used to buy from the same shop a packet of pre-gummed hinges made of butter paper. One had to simply fold the hinge halfway with the pre-gummed surface outside; lick it; stick one half to the back of the stamp and the other half to the surface of the page where the stamp was supposed to be stuck; and, lo and behold, one of your precious collection was where it belonged. I remember having a lot many India Postage stamps, even old ones retrived from the envelopes of old correspondence. We veteran stamp collectors also used to obtain stamps by barter. I don't quite recall who I used to exchange stamps with. There was a philatelist friend of mine staying in the third of the three identical Arab Houses. http://digbig.com/4xyxy. (I stayed at 233 Khetwadi Main Road in the first Arab House, you see.) He was probably the one through whom I had managed to find some bartering contacts. Also, some of my school friends may also have chipped in with bartering aid. We used to also buy stamps from the shop on Hornby Road I mentioned earlier as well as a shop on Lamington Road which also doubled as a comic book lending library. http://digbig.com/4xyxs. What one had to watch out for was in the stamps you bought to add to your collection was postal cancellation marks on them. That was supposed to prove that they were authentic postal issues - not imitations printed to fool new entrants in the august portals of philately. After wasting a bit of my father's hard-earned money for two or three years, I suddently lost interest in and zest for "the whole bally thing" (to use one of Wooster's eloquent phrases) and quit it as was my wont. [Afterthought: Now that email is the rule rather than the exception, I wonder if stamp collecting is a dying hobby.]
Thursday, December 11, 2008
No pretensions.
Tuesday, December 09, 2008
11 Just Men.
Wednesday, December 03, 2008
Jessica Lall redux.
Tuesday, December 02, 2008
Spymaster.
Friday, November 28, 2008
On camera.
Sunday, November 23, 2008
Milky ways.
Tuesday, November 18, 2008
Slice of lime.
into a good frame of mind. He has made the morning tea, cooked breakfast just the way she likes, cleaned up the fridge and so forth just so she will allow him to watch cricket match slated for the evening even if it clashes with her favourite soap. Obviously they have just one tv set. I don't believe it. To me, they look like a two- or multiple-tv family, who would also have at least a live-in maid. Ergo, the bone of contention should simply not exist. Only if the viewer is a born cretin or has just arrived from Mars to believe the couple depicted is a typical middle class, upwardly mobile couple, then it will work. A modest apartment as the setting and a non-celebrity cast would've helped belief. http://digbig.com/4xwra.
I guess our tv watcher today is too astute and savvy. She can tell when Aamir Khan is not Aamir Khan. The trouble with the Indian star system is that, in every movie, we tend to think of the star as herself/himself. If we are telling the story to a friend, we refer to the characters by the name of the star. Remember how in most of his hits of his heydays Amitabh Bachchan used to be named Vijay? On the other hand, there is a currently running tv ad featuring Saif Ali Khan, Shah Rukh Khan and Kareena Kapoor which lets them be celebs and uses a real-life relationship intelligently and believably.
Monday, November 17, 2008
Whose truth?
Thursday, November 13, 2008
J Lo, K Jo, SoHo, Soho, SoBo and other wonders.
Tuesday, November 11, 2008
Bad memories.
Wednesday, October 29, 2008
Sweaty, smelly new theory. (It won't win me a Nobel.)
Friday, October 24, 2008
Prarthana Samaj.
Thursday, October 23, 2008
Talk to me in Web 2.0.
Tuesday, October 21, 2008
MK Gandhi aka 'Mahatma'.
Another source, however, attributes the authorship of the Mahatma epithet to Nautamlal Bhagavanji Mehta, an Indian freedom fighter and Gandhi's supporter, and the date and the place of the conferring it as 21 January 1915 and Kamribai School in Jetpur, Saurashtra (Gujarat) respectively. http://digbig.com/4xsbg.
In the 20 January 1927 issue of Young India, though, Gandhi wrote: "I myself do not feel like a saint in any shape or form." Was that a rejection of the Mahatma title earlier conferred on him? Or, self-doubt?
Payne offers this anecdote about an incident that must have occured during Gandhi's last sojourn in Delhi (ibid, page 550):
Once he was asked: "If you are a Mahatma (Great Soul), perform a miracle and save India." He answered sadly: "I am not a Mahatma. I am an ordinary person like everyone else, except that I am much frailer."
By the way, General Jan Smuts who had had first-hand experience of Gandhi in South Africa reportedly told his contemporary and friend, Winston Churchill, that Gandhi "... is a man of God. You and I are mundane people." http://digbig.com/4xsbc.
Payne cites Gandhi telling Manubehn on 22 January 1948, i.e., eight days before he was assasinated (ibid, page 573) inter alia: "I am a true mahatma."
He again quotes him telling her on the night before the assasination (ibid, page 579): "If I were to die of a lingering disease, or even from a pimple, then you must shout from the housetops to the whole world that I was a false mahatma. ... And if an explosion takes place, as it did last week, or of someone shot at me and I received his bullet in my bare chest without a sigh and with Rama's name on my lips, only then should you say that I was a true mahatma."
This pronouncement was at 10:00 pm on 29 January 1948. At about 5:10 pm the next day, he got his wish.
Parting shot: "My respect for the Mahatma was deep and deathless. ... and therefore on January 30, I bowed to him first, then at point blank range fired three successive shots and killed him. " (Nathuram Godse's statement in the court of Mr Justice Atma Charan, Red Fort, ibid, page 639)
Related posts: The Mind of MK Gandhi http://digbig.com/4xrdn. The more, the less sexier. http://digbig.com/4xrdp. Celebrity revisited. http://digbig.com/4xsbf.
Friday, October 17, 2008
Operation Clean-up.
Thursday, October 16, 2008
The end of the civilisation as we know it draws nigh.
Monday, October 13, 2008
Celebrity revisited.
"I read a newspaper cutting sent by a correspondence to the effect that a temple has been erected where my image is being worshipped," wrote Gandhi. "This I consider to be a gross form of idolatry." Funny remark to come from a man who opened on 8 May 1913 a Hindu temple in Verulam, South Africa, and defended idols in an argument with Tagore much later in the presence of Andrews, an old associate from the South African days. Gandhi's argument was that the masses were not capable of absorbing abstractions. Tagore was opposed to the condescending attitude that grown-ups should be treated as children in the matter of mental age. Gandhi illustrated his point by citing the flag as an example, saying that it gave a concrete shape to a concept like nation and that great things had been achieved in Europe by so doing. Gandhi did prove his point by becoming a much worshipped idol in India. Why the protest then, Mr Gandhi, when it was too late to undo the harm? (42, page 68, The Last Gandhi Movie)
When did Gandhi become 'Mahatma'? Maybe, the first time he was so described was at a reception accorded to him in his native Kathiawar in January 1915. A month later, Tagore so addressed him in a letter. By the time Nehru met him for the first time in 1916, the halo was firmly in place. It took another five years, though, for him to exchange his Kathiawari cloak and turban for his trademark loincloth which he did in holy Varanasi. He had vowed in the last lap of his South African sojourn, to remain celibate for life in 1906 when he was thirty seven. At about the same time, his ideas about satyagraha (firmness for a good cause) were firming up while he was grappling with the South African crisis. It was also around this time that Gandhi decided that he must embrace voluntary poverty apart from celibacy. He wrote to his elder brother, Laxmidas, saying he was no more interested in worldly possessions. Mahatmahood was already creeping up on him stealthily. Later on, when he visited Europe and called on King George V, George Bernard Shaw, Charlie Chaplin and Romain Rolland, Gandhi impishly remarked: "You people wear plus-fours, mine are minus-fours." He was in his loincloth, it goes without saying. And, there was a twinkle in his eye and not an iota of malice in his heart. (38, pages 61 - 62, The Last Gandhi Movie)
Related posts: The Mind of MK Gandhi http://digbig.com/4xrdn.
The more, the less sexier. http://digbig.com/4xrdp.
The more, the less sexier?
Friday, October 10, 2008
Whatever happened (in alphabetical order) to Alton, Babs, Estelle, Frank, Helen, Morty and Uncle Leo?
Take a bow, Larry Richards and Jerry Seinfeld.
Monday, October 06, 2008
The mandolino guy.
And a twinkle in his eye
Senorinas he can win
Always for another guy.
I don't quite remember when I heard this Dean Martin number for the first time. http://digbig.com/4xqnq. Apparently though, the way he crooned it, the listener was supposed to feel a twinge of pity and remorse for the poor mandolino fellow. He always won the fair senorina for another guy, capiche? http://digbig.com/4xqnr. It was very unfair, though, that the fair senorina did not feel a twinge of attraction for the guy serenading her with the mandolino. Instead, she directly transferred her affection to the suitor who was hiring the mandolino guy for the price of a cigarette and a glass of vino. I guess the world is an unfair place, always has been, always will be. If you scroll down the lyrics, you will find that, in spite of all the unfairness, the aforesaid mandolino guy was quite a happy soul. He had no woman of his own (I guess he was practical: he realized that he didn't have the wherewithal to support her expensive tastes). He continued to sing a song of sweet romance for all the lovers on the dance floor. If you continue to suspend your disbelief willingly long enough and go along with the songwriter's scheme of things, you'll discover that the mandolino guy did not lose hope for the future. While he sincerely did the job he was hired for, his eyes were always seeking his one true love whom he toasted every time he raised his glass of vino. Heaven help them, though, if they found each other unless, in the meanwhile, the mandolino guy had stumbled upon a way to earn a handsome living.
N.
The bedroom shrine.
He used to stay right on the sea face in the basement of a house up the Walkeshwar Road. His shrine in dark mahogony (if memory serves) too was cluttered with lots of pictures and idols. He sat in front of it chanting mantras and answering the queries of his devotees like my mother. From his balcony, you could see the whole of Marine Drive on your left and the Governor's House on your right. What I found most enchanting about the place was the fact that the Arabian Sea used to reach very close to the balcony at high tide. The sound of the waves ebbing and flowing had a soothing rhythm to it. The guru and most of his visitors seem completely oblivious to the beauty of the here and now, though. They were concerned more with what was going to happen in the future and what the portents predicted.
