Sunday, August 02, 2009

Don’t get me wrong.

There is one amusing ad making the rounds of the idiot box just now. Its subtext is completely out of kilter with its own original intent. In trying to persuade the Indian metrosexual to take to a fairness cream, it unintentionally pokes fun at two desi demigods: cricket and people born with safed chamdi, preferably from abroad.

In it, the pretty girl busses the metrosexual businessman because he has apparently used the product with positive results. In the process, she pointedly ignores a star Indian cricketer as well as two white skinned colleagues of his.

Kya yaar, Doni?