Thursday, October 23, 2008

Talk to me in Web 2.0.

I am, you could almost say, a man of (few?) words. On my word of honour, boys and girls. Words are my preoccupation. Or, shall we say my occupational accomplices? Playing with words comes to me fairly easily. I revel in it. I am word-friendly. I wish I were Lord of the Words. But I find myself at a loss for words far too often to harbour any such delusions of grandeur. My love affair with words is probably why I so highly value Aldous Huxley, Dorothy Parker, Groucho Marx, Woody Allen, Leonard Cohen and even Seinfeld & My antennae, though, are always out for the meaning of words, even subtle nuanaces. The context and the subtext of word usage intrigue and often amuse me. For me, "There's a blaze of light/In every word," as Leonard Cohen puts it so eloquently in his Hallelujah. Take, for instance, the way Gmail insists on calling every exchange of email between two people, maybe a bit coyly and self-consciously, "conversation". That's Web 2.0 talk, dude. Keeping in touch. That's what Web 2.0 and social networking are all about, after all. At least, that's the mantra of the Web 2.0 gurus. Having been in advrtising long enough, though, I am painfully aware that many of the so-called breakthroughs in theoretical thinking are only a new use of old words. Or, the same old words in a new context.