Wrong again.

I have been doing things for the wrong reasons all my life.

Take travel, for instance.

I have never been a great traveler. I remember a ditty from my childhood that said something to the effect that travel made a person wise and well-rounded. I don’t think I quite believed it. Still, as a child, I travelled quite a bit and even made myself enjoy it. Or, more accurately, made myself believe that I enjoyed it. Somehow, around that time, I got hold of the notion that important people travelled a lot. And, that they did it mostly by air.

In my Clarion-McCann stint, as a senior writer and later as Creative Controller, I got to travel quite a bit on work and found colleagues envying me for it. This and the fact that a promotion as Creative Director with unlimited travel among other mouth-watering perks was dangled as a bait to prevent me from quitting Clarion-McCann further strengthened my belief in the equation “travel = important persona” and vice versa.

In my Everest days, both as Creative Chief and later Creative Consultant, I got to travel way too much and stay at the best of hotels and found myself to be the target of envy of colleagues.

Later, I flew twice to the US of A to visit Abhi and Ujwal and twice to Sri Lanka on work.

Somewhere along the way, though, I lost my zest for travelling and finally, late in life, came to terms with the fact that I was a lousy traveler. I didn’t really enjoy it. Never did. I did not have the stomach for it. Never had. I would rather stay put in South Bombay. I feel safe and out of harm’s reach in SoBo, something I may not feel in Soho.

Sometime in the future, I shall be travelling to the US. I’m not looking forward to it, I’m afraid.

J Lo, K Jo, SoHo, Soho, SoBo and other wonders.

They have a J Lo. So we must have a K Jo, bro. They have an acronymous SoHo in Manhattan and Soho (“Soho! There goes the fox!”) at the centre of the West End in London. So we must have a SoBo, not a SoMu in Mumbai that used to be Bombay. When ad agencies started to migrate from SoBo en masse to Lower Parel in the 90s and later, an ad guy had the unconscionable gall to suggest that it be elvated in nomenclature at least to Upper Worli. You know what I mean? Sheer audacity, brazen boldness wedded to impudent assurance and insolence. Total temerity. Cheek, nerve, effrontry. In short, shameless, insolent disregard for propriety or courtesy. It all springs in these instances from a "born (again?) in the USA" mindset. The snobbery of this world view (i.e., the framework of ideas and beliefs we use to interpret and interact with the world or, in other words, everyday reality) makes me want to puke. I remember reading somewhere what Martin Heidegger, the German philosopher who was also a Nazi, had to say on the subject. Although we live in a common (= shared) world, went his argument, the world surrounding us is differernt for each of us. We are thrown into the world, willy-nilly, and must come to terms with it as its inhabitants. So, I guess some of us need snobbery to deal with our dreary lives. Snobbery can have its uses, no doubt. At one point in my life, I used it to teach myself to appreciate Western Classical music. While reading Nick Hazelwood's Savage: The Life and Times of Jemmy Button http://digbig.com/4xwha, I was astonished at the snobbish behaviour of the eponymous Fuegian from the southermost tip of South America, the most hostile of habitats in the 16th Century. After his contact with the British and stay in Britain, he turned into the ultimate fop http://digbig.com/4xwgt, fastidious in his top hat and gloves and spotless waistcoat, preening in front of every mirror. This is the single most common identity disorder among most wannabes, I reckon. (P.S.: By the way, now Lower Parel has at least a High Street, thanks to Phoenix.)