Showing posts with label Relevance. Show all posts
Showing posts with label Relevance. Show all posts
Friday, December 01, 2006
More is happier. Maybe. Maybe not.
The Oliver (“Please, sir. May I have some more?”) state of mind is very much a nearly constant part of the human condition. If that sounds too convoluted and pretentious, what I mean is we always want more of anything whether we have enough of it or not. What triggered this thought was a recent Iconoculture report claiming satellite radio is as unsatisfying as cable television, contentwise. http://view.exacttarget.com/?ffcb10-fe9013787365027f74-fe2b15787761007e701775-ff2217797c6c. “Why isn't the sheer volume of content – much from big name personalities - enough? One word: relevance,” explains Kate Muhl, Director, Travel/Leisure and Transportation. All this brings to mind something quite relevant to the topic under discussion. It’s a poster I noticed in my morning workplace. It’s the sort that presumes to make a seemingly witty though in fact a rather vacuous comment about something topical. In the present instance, it is about Farhan Akhtar’s Don. “Priyanka. Kareena. Isha. Gauri,” it reads. Then the punch line: “One lucky Don.” Not necessarily. It could mean trouble four times over. Well, Don could sort it out with a bullet or two, though. The fewer, the merrier? Maybe. Maybe not. Kemo Sabe?
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