Showing posts with label Content In Excess. Show all posts
Showing posts with label Content In Excess. Show all posts

Friday, December 01, 2006

More is happier. Maybe. Maybe not.

The Oliver (“Please, sir. May I have some more?”) state of mind is very much a nearly constant part of the human condition. If that sounds too convoluted and pretentious, what I mean is we always want more of anything whether we have enough of it or not. What triggered this thought was a recent Iconoculture report claiming satellite radio is as unsatisfying as cable television, contentwise. http://view.exacttarget.com/?ffcb10-fe9013787365027f74-fe2b15787761007e701775-ff2217797c6c. “Why isn't the sheer volume of content – much from big name personalities - enough? One word: relevance,” explains Kate Muhl, Director, Travel/Leisure and Transportation. All this brings to mind something quite relevant to the topic under discussion. It’s a poster I noticed in my morning workplace. It’s the sort that presumes to make a seemingly witty though in fact a rather vacuous comment about something topical. In the present instance, it is about Farhan Akhtar’s Don. “Priyanka. Kareena. Isha. Gauri,” it reads. Then the punch line: “One lucky Don.” Not necessarily. It could mean trouble four times over. Well, Don could sort it out with a bullet or two, though. The fewer, the merrier? Maybe. Maybe not. Kemo Sabe?

Friday, June 02, 2006

My portable typewriter tale.

There’s a story, apocryphal perhaps, about Woody Allen’s technophobia. Every time he needs to change his typewriter ribbon, a friend gets invited to a home-cooked dinner. (Read ‘printer cartridge’ just in case he has switched to a PC by the time you read this.) True or not, it goes well with Woody’s screen persona. I used to think of myself as a technophobe till the time I got myself a portable typewriter, back in 1958, to pound my M.Com. thesis on. (I never admitted even to myself that my handwriting was atrocious and illegible.) My new acquisition was a made-in-India machine. I forked out the princely sum of Rs.1500/- for it. My dissertation ran into some 700 and odd pages. After reading it, my external assessor, Dr. K. N. Raj, told me that had I waited one more year I could have got a Ph.D. for my trouble. That’s not apocryphal, trust me. http://popgoestheslop.blogspot.com/2006/09/almost-ph-d-me-who-else.html. Technophobe and techno-illiterate – I’ve continued to be both most of my life. I gave up driving long back because I was terrible at it, even worse at parking. When the PC came along though, I was among the early majority in getting converted by around 1995. I even managed to write a part of my still unpublished novel directly on my PC. I’m okay with surfing, e-mail and word processing but haven’t yet ventured into spread sheets. A part of the reason is I don’t really need to use Excel. This memory segment is brought to you by courtesy of Mr Gerry McGovern in whose article (Metadata is essential web writing skill.) I came across the Woody Allen anecdote which I had read before. “Metadata is the: who, what, where, when and how, of your content. … (and) may include: heading/title, summary/description, author name, date of publication, geographic classification, subject classification, keywords,” explains Gerry. The core of his argument is: “Metadata gives your content context.” Part 1 of the article at
http://www.gerrymcgovern.com/nt/2003/nt_2003_06_02_metadata_1.htm. Part 2: http://www.gerrymcgovern.com/nt/2003/nt_2003_06_09_metadata_2.htm.