Monday, April 23, 2012

Why is Akshaya Trithiya like Valentine’s Day?

The answer is a no-brainer, come to think of it. Hint: Buy, buy, buy. Spend, spend, spend. Better still: splurge, splurge, splurge. Shop, shop, shop for expensive baubles and trinkets till you drop, drop, drop out because your credit card limit is kaput or ennui has finally set in. In short, both AT and VD have been spawned by Commerce as ideal days to prove how big hearted and deep-pocketed you are. Both AT and VD got a fresh lease of life in the heart of Middle India, post-liberalisation. Neither was top of the mind prior to the turn of the century. I know somebody who’s going to be very, very unpopular for telling the truth. But what to do? Satyameva jayate!