Next of kings.

I’m at my wit’s end. To get to the bottom of my puzzlement, you’ll have to scroll to the bottom of the list (please see below) at the bottom of the recent email I received from “Coca-Cola Company”. It informed me that my email address had won £500,000.00 in the “just concluded annual final draws held on the (21st September, 2010) by Coca-Cola in conjunction with the British American Tobacco Worldwide Promotion”. To claim the prize, I had to send them the following details:

“1. Full Name:
2. Country:
3. Contact Address:
4. Telephone or Mobile:
5. Marital Status:
6. Occupation:
7. Ticket Number:
8. Sex:
9. Email:
10. Age
11. Ballot Number:
12. Next of kings:”

Could it be a case akin to a serial murderer leaving clues so that the investigators can catch him? I rest my case, members of the jury.