Fact or fiction: "A book is a product"?

No kidding. I read this eye-opening post by Sean Silverthorne in The View of Harvard Business ("What You Can Learn from the World's Top-selling Author") http://digbig.com/4ypcg. It describes how the world's top-selling author, James Patterson, has a book-writing "assembly line" of 7 or 8 writers each capable of producing a book. Patterson provides the plot, manages the "brand", writes his own ads (He used to be JWT's chief honcho once), buys the billboard space. His guiding principle is to occuply a large chunk of shelf space by producing 7 or 8 titles every year. "Sentences are hard. Stories are easy" is how Patterson with over 35 New York Times bestsellers to his credit besides an Edgar in 1976 put it to Guardian's Gaby Wood. http://digbig.com/4ypch. The Harold M. Brierley Professor of Business Administration at Harvard Business School John Deighton http://digbig.com/4ypck (no relation of Len Deighton presumably) has this comment on the Patterson "age of brands" phenomenon: "I see his success as a sublime integration of operations and marketing ... if you want shelf space you need to publish a lot of books; that you need a production system with more than one author; and that you need to mind the brand." Julia Hanna, Associate Editor, HBS Alumni Bulletin http://digbig.com/4ypck writes in "The Case of the Mystery Writer's Brand" that the "case also highlights the spread of the blockbuster phenomenon. Ten years ago, a book was considered a success if it sold 200,000 copies. Today, the bar has been raised to 1.5 million copies, thanks in part to the dominance of "big-box" retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book sales in the United States." I guess what Patterson does is a far better thought-out variation of the syndication model used by such mystery and spy brands as Ellery Queen, Michael Shayne, The Saint and James Bond.

11 Just Men.

Edgar Wallace wrote in 1905 what went on to be accorded the status of a prototype or benchmark of the modern English mystery thriller, The Four Just Men. It was about four vigilantes who killed people in the cause of justice. To promote it, he launched a competition. The challenge was to guess the method to murder the Foreign Secretary that they would employ if he were to ratify an unjust law. This got The Daily Mail, the newspaper where he worked as a sub-editor into deep trouble. Wallace did not put a limiting clause in his competition rules to restrict the prize to a single winner. As it happened, there were several correct guessers. He did not have the money to pay them. To protect the good name of his newspaper, the owner had to loan £5000 to Wallace. He took it without a whit of gratitude and contrition and showed no hurry to repay the loan. His attitude and approach were far from just, to state the obvious. Money, I guess, does that to a lot many people. Did not The Bible warn us that the love of money is the root of all evil? Now it is doing likewise to Wallace's compatriots, the English cricket team. They have thrown caution to the winds and defied logic as many, including Pakistan's former skipper, Shahid Latif, feel, because of the big bucks BCCI has in its coffers. http://digbig.com/4xymq. Plus ca change, plus c'est la meme chose, as the French say. Translation: The more things change, the more they stay the same. In other words, nothing changes much. So, what else is new? P.S: The English Team decided to give 50% of their match fee to the victims of the Mumbai massacre. Are they just or what?

Spymaster.

You never know when and where your past may catch up with you. This morning, The Times of India informed me that (a) secret service folks from Australia, USA, UK and Israel were in Mumbai visiting the places attacked by the terrorists last week; and (b) Nariman House was a target because it was supposed to be a front for Israeli intelligence. In other words, Mossad. The reason it made me think of the past was that, when I was writing my Master of Commerce thesis http://digbig.com/4xxxk and living at 233 Khetwadi Main Road http://digbig.com/4xxxp I was also trying to make a bit of money on the side. For instance, I had done quite a lot of translation into English of dubious literature written in absolutely pathetic Hindi and dealing with sex education. The client was on Hornby Road near Handloom House. I cannot recall who put me in touch with him. Similarly, I had done some work for a publisher of study guides. Somebody had also asked me to try my luck at a travel agency opposite the New Empire Cinema. I think one of the employees there guided me to Kailas on Peddar Road (now Deshmukh Marg). This was in the days when India and Israel were not on too friendly terms. If memory serves, the Consulate and Trade Representative's office had opened in Mumbai in 1953 and was the only consular presence of that country in India. By the way, Israel was born just a year after India got independence, if you recall. Coming back to my story, I was allowed to go up to the office on the fourth or fifth floor after being thoroughly frisked at the entrance on the ground floor. That itself was an unusual experience in those days. I did not get the job although they interviewed me and made me fill up a lengthy application form. So, maybe, I was saved from a fate worse than death of serving Mossad. I'm being facetious, of course. Well, the other recent occasion when my past suddenly caught up with me was when I was reading Bernie Lee's Murder at Musket Beach. The chief protagonist called Tony, a mystery writer and a member of the Tony and Pat Pratt husband-and-wife team, also happens to be a copywriter who flies from Portland, Oregon, for a couple of days of creative work in Hollywood. The description of the meeting with the client and the creative and account service team as well as of the recording session brought back my past in advertising especially when I was in Clarion-McCann. ttp://digbig.com/4xxxn.

Not so elementary, my dear Watson.

I read Lillian de la Torre’s Elizabeth is Missing or Truth Triumphant – An Eighteenth Century Mystery (Michael Joseph, London, 1947) much much later after buying it. The first edition copy had been lurking in my cabinet for I don’t know how many years, waiting no doubt for me to find it – serendipitously. To reveal a bit of what it’s all about, let me quote its sub-title word for word with its original punctuation and capitalization in tact: “Being a true and complete Relation of her MYSTERIOUS DISAPPEARANCE with her low and distrest State upon returning to her Friends, her fixing upon Enfield Wash as the Place of her Confinement, with her Accusation against Mother Wells, a notorious Bawd, and Mary Squires, an hideous Gipsy; on whose Behalf the Lord Mayor of London made a COUNTER-ACCUSATION, and what came of It.” The sub-sub-title claims: “The whole embellish’d with many MORAL OBSERVATIONS and the TRUTH at last made manifest through many Phaenomena, now first rightly interpreted.” Take my word for it. The book is as quaint as its sub- and sub-sub-title. After you’re through, you wonder a bit though, if it wasn’t much ado about next to nothing. One thing that struck me about the ‘solution’ was that it’s based on the premise that all is perception, including the so-called ‘reality’. A few scanty details about the book are found here: http://abbookman.com/ABBookman_F060305a.htm.