Talk to me in Web 2.0.

I am, you could almost say, a man of (few?) words. On my word of honour, boys and girls. Words are my preoccupation. Or, shall we say my occupational accomplices? Playing with words comes to me fairly easily. I revel in it. I am word-friendly. I wish I were Lord of the Words. But I find myself at a loss for words far too often to harbour any such delusions of grandeur. http://digbig.com/4xsfr. My love affair with words is probably why I so highly value Aldous Huxley, Dorothy Parker, Groucho Marx, Woody Allen, Leonard Cohen and even Seinfeld http://digbig.com/4xsfw & http://digbig.com/4xsfx. My antennae, though, are always out for the meaning of words, even subtle nuanaces. The context and the subtext of word usage http://digbig.com/4xsft intrigue and often amuse me. For me, "There's a blaze of light/In every word," as Leonard Cohen puts it so eloquently in his Hallelujah. http://digbig.com/4xsfn. Take, for instance, the way Gmail insists on calling every exchange of email between two people, maybe a bit coyly and self-consciously, "conversation". That's Web 2.0 talk, dude. Keeping in touch. That's what Web 2.0 and social networking are all about, after all. At least, that's the mantra of the Web 2.0 gurus. Having been in advrtising long enough, though, I am painfully aware that many of the so-called breakthroughs in theoretical thinking are only a new use of old words. Or, the same old words in a new context. http://digbig.com/4xsfs.

My portable typewriter tale.

There’s a story, apocryphal perhaps, about Woody Allen’s technophobia. Every time he needs to change his typewriter ribbon, a friend gets invited to a home-cooked dinner. (Read ‘printer cartridge’ just in case he has switched to a PC by the time you read this.) True or not, it goes well with Woody’s screen persona. I used to think of myself as a technophobe till the time I got myself a portable typewriter, back in 1958, to pound my M.Com. thesis on. (I never admitted even to myself that my handwriting was atrocious and illegible.) My new acquisition was a made-in-India machine. I forked out the princely sum of Rs.1500/- for it. My dissertation ran into some 700 and odd pages. After reading it, my external assessor, Dr. K. N. Raj, told me that had I waited one more year I could have got a Ph.D. for my trouble. That’s not apocryphal, trust me. http://popgoestheslop.blogspot.com/2006/09/almost-ph-d-me-who-else.html. Technophobe and techno-illiterate – I’ve continued to be both most of my life. I gave up driving long back because I was terrible at it, even worse at parking. When the PC came along though, I was among the early majority in getting converted by around 1995. I even managed to write a part of my still unpublished novel directly on my PC. I’m okay with surfing, e-mail and word processing but haven’t yet ventured into spread sheets. A part of the reason is I don’t really need to use Excel. This memory segment is brought to you by courtesy of Mr Gerry McGovern in whose article (Metadata is essential web writing skill.) I came across the Woody Allen anecdote which I had read before. “Metadata is the: who, what, where, when and how, of your content. … (and) may include: heading/title, summary/description, author name, date of publication, geographic classification, subject classification, keywords,” explains Gerry. The core of his argument is: “Metadata gives your content context.” Part 1 of the article at
http://www.gerrymcgovern.com/nt/2003/nt_2003_06_02_metadata_1.htm. Part 2: http://www.gerrymcgovern.com/nt/2003/nt_2003_06_09_metadata_2.htm.