Lentil soup for the Middle Indian soul.

Jack Canfield and Mark Victor Hansen’s Chicken Soup for the Soul: 101 Stories to Open the Heart and Rekindle the Spirit is a worldwide bestseller. It got its start from their tours as motivational speakers. It was on the circuit that they picked up the short inspirational, life-affirming and soul-uplifting vignettes about ordinary lives. These stories are meant to nurse back the sick soul of the reader to emotional health, much like the yummy-smelling bowl of steaming chicken soup served to a patient to restore his physical and psychological well-being. The logic behind this sort of pseudo or placebo therapy runs along the following lines. Even the worst sinner hopes to find a sliver of everything that’s right with the world and to feel the hope, joy, love, peace, tears and healing that he suspects are lurking somewhere just beyond his reach. Offer him an access to his wish list at an affordable price and in comfortable surroundings and he will be in your debt for ever out of gratitude and relief. Is Aamir Khan’s Satyameva Jayate with its multichannel telecast as well as webcast doing anything less for Middle India? It’s weekly therapy made supremely palatable by his much venerated, soothing presence (don’t miss those empathetic umms he peppers his listening-to-the-victim spells with!) to rid Middle Indians of their guilt and superciliousness towards the less fortunate Others. Shrewd fellow that he is, loveable Aamir Sirji may have already struck a multi-billion deal for a print blockbuster with DVD included for all you know. Once this surefire antidote is safely stored in your medicine chest – er, bookcase,  who would need to join an NGO or a candle-lit march? 

Slice of lime.

Quite likely I'm totally off the mark here. But I'm beginning to seriously doubt the indiscriminate inclusion of celebrity in ads in the cinema hall and on tv. I suspect it takes away some of the credibility of the message intended to be delivered, especially when the approach is slice-of-life. Take the well-made ad currently being aired for Tata Sky+. Aamir Khan is trying to put his wife (played not by his real-life wife but a dimply Gul Panag)
into a good frame of mind. He has made the morning tea, cooked breakfast just the way she likes, cleaned up the fridge and so forth just so she will allow him to watch cricket match slated for the evening even if it clashes with her favourite soap. Obviously they have just one tv set. I don't believe it. To me, they look like a two- or multiple-tv family, who would also have at least a live-in maid. Ergo, the bone of contention should simply not exist. Only if the viewer is a born cretin or has just arrived from Mars to believe the couple depicted is a typical middle class, upwardly mobile couple, then it will work. A modest apartment as the setting and a non-celebrity cast would've helped belief. http://digbig.com/4xwra.
I guess our tv watcher today is too astute and savvy. She can tell when Aamir Khan is not Aamir Khan. The trouble with the Indian star system is that, in every movie, we tend to think of the star as herself/himself. If we are telling the story to a friend, we refer to the characters by the name of the star. Remember how in most of his hits of his heydays Amitabh Bachchan used to be named Vijay? On the other hand, there is a currently running tv ad featuring Saif Ali Khan, Shah Rukh Khan and Kareena Kapoor which lets them be celebs and uses a real-life relationship intelligently and believably.

Malegaon Days.

I’ve never been to Malegaon and hopefully will never set foot in the unfortunate and miserable place. No, I’m not condescending. Not a bit. I can well imagine the pall of doom and forlornness that must be forever hovering over the town. To live there looking forward to nothing must be what inspired the locals to make movies spoofing the mainstream movies made in Mumbai. I find it ironical, considering that these movies used to be made for strictly local viewing in the video parlour, that they always had Malegaon in the title. Malegaon Ke Sholay, Malegaon Ke Karan-Arjun, Malegaon Ka Rangeela, Malegaon Ki Lagaan … you get the drift? Is it not like rubbing salt in the wound reminding it is about (and probably set in) miserable and grimy Malegaon? Equally ironical, Malegaon’s Amitabh Bachchan, Aamir Khan, Shah Rukh Khan, Dharmendra, Pran and other actors had to pay to act – and still did. Maybe, while the movie was being shot, they could feel they were who they claimed to be: one way out of their otherwise grimy everyday reality. Nonetheless, I’m amazed by the humour even the movie characters transformed names show. Gabbar Singh metamorphosed into Rubber Singh. Basanti became Basmati. (Equally revealing are the names of Malegaon's localities: Tension Chowk, Achanak Nagar, Rishwat Nagar, Raunakabad, Tashkent Nagar, Bajrangwadi, Ayodhya Nagar and Islamabad.) It seems the Malegaon movie making is no more. Because the unlicensed video parlours have been forced to shut down. In other words, there are no distribution outlets left. So, the one escape route for the chosen few is now no more. R.I.P. http://www.indianexpress.com/sunday/story/12821.html.