The secret word is “Fiddlesticks”.

Along with ‘Free’, ‘New’, ‘instant’, ‘easy to master’, ‘speedy’, ‘1-minute’ and other magic words and phrases, ‘secret’ too is deemed to be a very potent word in marketing and advertising. An action-triggering word. A very, very persuasive word. The secret of being rich. The lazy man’s secret. Victoria’s secret. Ming’s secret. Official secret. The secret of success. The secret of happiness. Beauty secret. The secret ingredient. Secret language. The secret word. Secret service. Secret agent. Secret society. Secret conspiracy. Secret ritual. Secret societies. The secret handshake. The Secret Doctrine by HP Blavatsky. (It’s about theosophy and … the spiritual evolution of the universe and mankind; science, symbolism, myths, reincarnation… (says the blurb). http://www.theosociety.org/pasadena/sd/sd-hp.htm. The secret life of Walter Mitty. All hogwash except maybe the last one. It was lived in his mind and he told no one about it. The ultimate secret is there’s no secret. The secret logic that helped me to arrive at this earth-shaking dénouement is simply this. If something is known to more than one person or revealed to someone else, it’s no longer a secret. Take “secret” with a large pinch of salt is my humble suggestion. P.S.: Can someone tell me the secret of why the participants of Miss Tibet Pageant 2006 http://www.misstibet.com/ in Dharamsala (Himachal Pradesh) – probably thousands or at least hundreds of miles away from sea – are prancing around in swimsuits? My off-the-cuff guess is the fall out of the deep inroads made by American cultural brainwashing. Fall from grace, sort of.