All those who crib and gripe about Hindi movies neglect to mention their one monumental achievement.
Almost single-handedly, they did what the national government couldn’t.
They made Hindi acceptable all over India so much so that even its most vociferous opponents eventually joined the band wagon.
If that isn’t something, tell me what is.
Now the Hindi movies made for the Indian Diaspora as well as the domestic multiplexes are probably doing for Hinglish what its mom never thought it being capable of.
Becoming global.
Kya yaar, Doni?
Friday, July 31, 2009
Wednesday, July 29, 2009
Wrong again.
I have been doing things for the wrong reasons all my life.
Take travel, for instance.
I have never been a great traveler. I remember a ditty from my childhood that said something to the effect that travel made a person wise and well-rounded. I don’t think I quite believed it. Still, as a child, I travelled quite a bit and even made myself enjoy it. Or, more accurately, made myself believe that I enjoyed it. Somehow, around that time, I got hold of the notion that important people travelled a lot. And, that they did it mostly by air.
In my Clarion-McCann stint, as a senior writer and later as Creative Controller, I got to travel quite a bit on work and found colleagues envying me for it. This and the fact that a promotion as Creative Director with unlimited travel among other mouth-watering perks was dangled as a bait to prevent me from quitting Clarion-McCann further strengthened my belief in the equation “travel = important persona” and vice versa.
In my Everest days, both as Creative Chief and later Creative Consultant, I got to travel way too much and stay at the best of hotels and found myself to be the target of envy of colleagues.
Later, I flew twice to the US of A to visit Abhi and Ujwal and twice to Sri Lanka on work.
Somewhere along the way, though, I lost my zest for travelling and finally, late in life, came to terms with the fact that I was a lousy traveler. I didn’t really enjoy it. Never did. I did not have the stomach for it. Never had. I would rather stay put in South Bombay. I feel safe and out of harm’s reach in SoBo, something I may not feel in Soho.
Sometime in the future, I shall be travelling to the US. I’m not looking forward to it, I’m afraid.
Take travel, for instance.
I have never been a great traveler. I remember a ditty from my childhood that said something to the effect that travel made a person wise and well-rounded. I don’t think I quite believed it. Still, as a child, I travelled quite a bit and even made myself enjoy it. Or, more accurately, made myself believe that I enjoyed it. Somehow, around that time, I got hold of the notion that important people travelled a lot. And, that they did it mostly by air.
In my Clarion-McCann stint, as a senior writer and later as Creative Controller, I got to travel quite a bit on work and found colleagues envying me for it. This and the fact that a promotion as Creative Director with unlimited travel among other mouth-watering perks was dangled as a bait to prevent me from quitting Clarion-McCann further strengthened my belief in the equation “travel = important persona” and vice versa.
In my Everest days, both as Creative Chief and later Creative Consultant, I got to travel way too much and stay at the best of hotels and found myself to be the target of envy of colleagues.
Later, I flew twice to the US of A to visit Abhi and Ujwal and twice to Sri Lanka on work.
Somewhere along the way, though, I lost my zest for travelling and finally, late in life, came to terms with the fact that I was a lousy traveler. I didn’t really enjoy it. Never did. I did not have the stomach for it. Never had. I would rather stay put in South Bombay. I feel safe and out of harm’s reach in SoBo, something I may not feel in Soho.
Sometime in the future, I shall be travelling to the US. I’m not looking forward to it, I’m afraid.
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